Wednesday, May 25, 2011


The Black Swan Theory isn't the largest fan of catalog fashion photography. When listing items online, BST wants it's customer to relate to the item being sold. Fanciful and delicate images are created with a unique and intelligent woman in mind. However, at times, certain products are seen best on a blank canvas. But, as of late, The Black Swan Theory has been indulging in breezy Summer editorials photographed by local artists in Austin, Texas.

The first sneak peek was shot exclusively for The Black Swan Theory by Katy Shayne Stroud. Katy uses a wide variety of media, shooting both 35 millimeter film and images on her Hasselblaad camera. The process yields amazing texture and a truly unique background for both clothing and jewelry by The Black Swan Theory. The story moves gracefully from light to dark, as the three women find their witchy side!

[All clothing and accessories in this editorial can be found online at The Black Swan Theory etsy store, found HERE.]

All images shot by: Katy Shayne Stroud

All clothing and jewelry: The Black Swan Theory

Wardrobe: Summer Lawson

Models: Candice Bertalan, Elza Burkart, Jordan Martinelli


( vintage gypsy bottle necklace $19.99, ivory lace gown SOLD)
(custom bohemian lace skirt $85.00 , roses cut-out lace duster SOLD)

View the entire editorial set on The Black Swan Theory Facebook!

Follow Katy Shayne Stroud and her work!

Wednesday, May 18, 2011

The Black Swan Theory:

The Black Swan Theory specializes in carefully curated vintage clothing and accessories as well as hand-crafted one of a kind new designs. Black Swan also offers economically and environmentally friendly fashions using up-cycled techniques in re-working such as hand dyeing, hand beading, fitting and embellishing gently used finds to create a limited number of truly unique items.

Items for sale can be found at affordable prices (nothing over $100.00!) on the store found HERE. To keep up with new buys, projects, events that Black Swan Theory is vending, or simple inspiration, please follow the blog! Black Swan is a vintage aesthetic for the fashionable and future-conscious woman. After all, one should always carry a bit of the past into their future!